5 Steps to Better Business Solutions
5 Steps to Better Business Solutions

If you are running a business, you should know how to overcome the problems in your business and help to growth your business. But still there are some roadblock occurs that affect your business growth.

Here are five easy steps to fix these errors and problems:

1. List your problems:

Here's a method known as The Power of Negative Thinking, from Barbara Sher's Wishcraft. Get a chum and supply him a pad and pen. Launch right into a stand-up comedy routine. That's right. Stand up. Talk loudly. Complain. Bitch and moan. The subject matter is: Here's what is incorrect with my business. Have your buddy write down each complaint. Once you've got bemoaned your business's largest issues, you've got a listing of the troubles on your business, and you may sense better, too.

2 Pick one:

Now you had the list. But you can only fix one at a time. So pick one!

How? Well, try this. Which problem:

  • Is affecting your business?
  • Is driving you mad?
  • Is it an easy place to start?
  • Can you fix yourself or not?
  • Will bring in, or save, the most money?

Answer any of those questions. Pick one; then get moving.

3. Fix the right problem:

If a doctor gave you heart medicine for a stomach problem, you'd be mad. But in business, people fix the wrong problem all the time.

The key to fixing the right problem is to realize that the symptom is in one place, and the cause is in another. This is true in our bodies and our businesses.

If sales are bad, don't push your sales people harder. Fix the mistake in marketing. The key to being your own consultant is to think like a physician, an engineer and a troubleshooter: If this is the symptom, then where's the problem? A business works like a set of gears, and all businesses operate more or less the same way. In every business, you'll have to address these issues:

Know your target market: Who would benefit from your product or service?
Reach your customers: Use advertising, promotion or networking to meet your customers where they already are. Show them their pain. Show them your product or service is the solution.
Bring your customer to your store or website.
Persuade your customers to buy your product.
Deliver the goods.
Collect testimonials and referrals. That brings you back to step 3.
Follow that cycle over and over.

4. Get the expertise you need:

Before we commit to a solution, we need an expert to check our work.

You can find a cheap expert to cut down on costs, but who wants to go to the lowest bidder for heart surgery? If this is your business, be willing to pay for the expertise that will solve the problem correctly, and solve it forever. Pay once for the best, instead of paying for a fix that breaks again and again.

So how do you hire an expensive expert cheaply?

It's simple. Do most of the work yourself. Most of us experts spend most of our time asking you what your problem is until you give us a clear answer. Then we waste more time persuading you to do what will work.

Skip that part. Do the work of defining the problem and understanding possible solutions yourself. Then hire the expert for a second opinion. That takes very little time and costs very little money. But it ensures you're on the right track.

5. Make the solution stick:

I just got back from a meeting with a client who has a beautiful website. She looked at Madonna's site and thought "Wow, look at all this cool Flash." So she made a site like that. Her husband dove in, learned Flash and made a beautiful site. Then he went back to his day job.

For example, if you see training as the solution, don't just train your current team. What if someone leaves? Write instructions, and build training into your process of hiring new people. Whatever your solution, make sure it will last a lifetime.

What's next?

Another problem. And another. And another. And every time you solve a problem, you put more money in your pocket each month--forever.

Yes, times are hard. It's easy to blame the economy, your employees or anyone else within reach of your pointing finger. So let's go back to the real estate agents I spoke to a few weeks ago. As I went around the room, I also got an answer that doesn't work. And I got it from about 20 people. It was, "Things are hard now, but if we just wait it out, they will get better." Now I'm not saying that isn't true. There are cycles in any industry. If things are bad, they will get better.


But will your business live to see the day? Let's face it, as hard times continue, some businesses will fail before things get better. Which ones will survive? I'm betting on business owners--like you--who get out there, stop waiting, stop blaming, and fix our businesses now.

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